Award finalist Sales Artists Inc. helping paint a new training picture worth thousands of dollars

They are the Mona Lisa of marketing, the Van Gogh of training and the Monet of sales

By Kyle Morey | 2.22.14

Sales Artists Co-Founder Kevin Huff | Photo by Dale Pickett


Because of that, Sales Artists Inc. is a nominee for the Madison County Chamber of Commerce “Emerging Business” award.

“We were very honored and surprised,” said Kevin Huff of the award nomination.

The award will be presented during the 2014 Madison County Chamber Annual Awards Gala from 6 to 9 p.m. Thursday, March 6, at the Madison Park Church of God in Anderson.

The Emerging Business Award honors a Madison County-owned and Chamber-member company that’s been in business for fewer than five years and has fewer than 100 employees.

The other two nominees are The Story Shop and Star Bullets Banners & Signs. The winner will be chosen based on demonstration of visible growth and achievements as well as investment in the community. Another factor in the criteria is which business has best exhibited “the cool factor” that energizes the community through their products and services.

Sales Artists trains “well over 1,000” people per year. It works with companies of types and sizes, from those with four or five employees to Fortune 500 companies with hundreds on the payroll.

“Our company is built on best-in-class management principles,” said Kevin Huff, owner of the Anderson firm. “We help companies put those practices in place.”

The strategies don’t include ‘we’ve always done it this way.’

“Understanding that a ‘one size fits all’ mentality to sales performance solutions will cause nearly 85 percent of all sales training to have no impact on revenue after 90 days,” the company’s website states.

There are lots of training programs out there, but Huff said very few actually provide opportunities to immediately apply what’s learned. His approach is basically to put what’s taught in the classroom into practice.

“We meet face-to-face in the classroom during morning sessions and then go out in the afternoon and try to apply in the real sales world what we learned that morning,” Huff said. “Once you start doing it, it becomes second nature.”

Along with co-owner Caesar Kavadoy, Huff and Sales Artists Inc. offer:

  • Customer-focused methodologies
  • Leadership coaching workshops
  • Efficiency-enhancing technologies
  • Advanced linguistics coaching
  • Reinforcement through multiple emerging technologies platforms

It is a research-based strategy.

“We’ve looked at what top sales pros have done over the past 100 years,” Huff explained. “Effective training focuses on the greatest amount of impact and immediate application.”

While located in Anderson, the business spreads its wings to all four corners of the United States. Sales Artists Inc. has clients as far east as Philadelphia and as far west as Orange County, Calif.

Huff grew up in Central Kansas and is a big fan of rural America.

“People are friendly,” he said. Neighborhoods have room, but at the same time, you can get to know your neighbors.”

Huff came to Madison County 22 years ago as a student at Anderson University. While here, he met his future wife, Skye, who is running a successful business of her own – MUGS Coffee and Tea. MUGS is an acronym that stands for “Made Under God’s Sovereignty.”

“Coffee and tea are the most popular beverages of all time (other than water) and they are simply a creation of goodness,” the company’s website states.

It’s been a wholesale business the past two years, but on March 1 will open its first retail location at Edgewood.

“We love it here,” Huff said. “We love the community. Our goal is help businesses and create businesses.”

About the Award

3 finalists. 1 winner. The Emerging Business of the Year honors a Madison County-owned and MCC member company that has been in business fewer than five years and has fewer than 100 employees. The company must demonstrate the following characteristics to be nominated and must excel above others to win: Demonstrate visible growth and achievements, adhere to the company's brand promise, invest in the community, and demonstrate the "cool" factor of a new business that energizes the community either in their product/service offerings and/or their corporate culture.

> Read more and view past award winners on the WALL OF FAME



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