Reaching for the stars and emerging as a winner

Nominees of a chamber award say they appreciate recognition for hard work

By Traci Moyer | The Herald Bulletin | March 1, 2014

Wayne Bruzzese, of Star Bullets Banners & Signs, looks over color samples as he works on a project in his Anderson home office. Bruzzese and his wife Michelle own the business and have been nominated by MCC as one of "The Emerging Business of the Year. Photo by The Herald Bulletin.


ANDERSON — Originally, Wayne Bruzzese wanted to be the “Banner King of Anderson.” Today, that vision has changed, but his ambition has not slowed.

“We thought we would do mostly banners and some other signs, but banners have only been a small percentage of my business,” he said with a laugh. “My goal is to continue to grow, but I really want to help other people - that is my biggest goal.”

Bruzzese and his wife Michelle own Star Bullets Banners & Signs and have been nominated by the Madison County Chamber as “The Emerging Business of the Year.”

Sales Artists, Inc., and The Story Shop have also been nominated.

The award, presented by the Madison County Chamber during the 2014 Annual Awards Gala at the Madison Park Church of God, 6607 Providence Dr., is given to a business which has proven to be invested in the community and demonstrated not only visible growth, but also its “cool” factor as a new business.

That may be where the competition gets tough because each business has definitely proven to be innovative and creative.

Each of the three nominees has built their company’s success by doing something a competitor has failed to do, and some have crossed boundaries to create new services.

Star Bullets Banners & Signs is creating signs around the county from vehicles to billboards and everything in between.

“We do anything that looks like a sign or sounds like a sign,” Bruzzese said with a laugh.

Kevin Huff and Caesar Kavadoy own Sales Artists, Inc. The company not only improves the sales effectiveness of its clients, it helps fire employees.

“We get rid of the employee mentality and replace them with business-minded people,” Huff said.

Sales Artists, Inc., provides a number of services including customer-focused methodologies, leadership coaching workshops and reinforcement through multiple emerging technology platforms.

The company does most of its business outside of Indiana, but Huff said it is nice to be recognized by the community where their headquarters are located.

“It’s kind of a dream come true,” Huff said. “Early on, we looked at this as a five-year plan, it’s not a five-year plan anymore — it’s a forever plan.”

Luke Renner, co-owner of The Story Shop, 21 W. State St., Pendleton, said his business is a branding and marketing company that loves helping its clients create a message that will tell a story, whether that story is told through a website, videos or even a logo.

He said being recognized by the chamber for the work his company does has already made it a winner, thoughts echoed by the other nominees.

“We really love what we do,” Renner said of his company. “The extra recognition is just the cherry on top. It definitely makes you feel like you are doing something right.”

Renner said although there is only one winner, he is rooting for the other two nominees.

“That’s the cool thing about this community,” he said. “Everyone wants everyone else to win. It sounds a little cliche because it’s true.”

Like Traci L. Moyer on Facebook and follow her @moyyer on Twitter, or call 648-4250.

MCC 2014 Annual Awards Gala

What: Madison County Chamber Annual Awards Gala

When: 6 to 9 p.m. on Thursday, March 6.

Where: Madison Park Church of God, 6607 Providence Dr, Anderson

Cost: $65 for general admission

Tickets: can be purchased online at or by calling 642-0264


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