Award Finalist Home Instead Senior Care Sees 17% Growth

Although preferring to be in jeans and a leather jacket riding a Harley, Home Instead Senior Care's Joe Wrin, finalist for the Emerging Business of the Year award, may just put on a suit and tie for the Awards Gala on the 28th.  Word has it, he may still show up on the Harley!

By Kyle Morey, Madison County Chamber


Franchise Owner Joe Wrin by Dale Pickett Photography

Growth.  That's a good word around here these days.  Synonymous with opportunity!  And Joe Wrin has seized both as he labors to better serve families and seniors in our community by offering non-medical home-care and companionship.

"Home Instead Senior Care has achieved 17% growth in this market and has ranked in the top third of franchises across the nation," reports franchise owner Joe Wrin in an interview with the Madison County Chamber. "It's finding enough qualified care-givers to take on the increasing demand that remains our opportunity!"


Interview with Founder and Owner Joe Wrin

Kyle: What year was your company founded?

Joe: 2007

Kyle: What services do you offer?

Joe: Non-Medical homecare and companionship for seniors. Our goal is to help local seniors remain safe and independent in the comfort of their own homes while giving their adult children and loved ones peace of mind.

Kyle: Why did you choose this industry?

Joe: As a family, we always cared for aging aunts, uncles and other loved ones. We were always taught to respect and care for the elderly. As my grandparents aged, their only desire was to live in the home they had built, but were often unable due to illness and lack of community resources. After their passing we committed to filling in that gap by opening a Home Instead franchise in our hometown.

Kyle: What is your company vision?

Joe: To become the highest quality and most trusted source of non-medical care for seniors in Madison County and the surrounding area. But, at the same time we want to become one of the top 5 places to work in Madison County. We truly believe that our Amazing Caregivers are of the same worth and dignity as the clients that we serve.

Kyle: What are the greatest challenges of your work?

Joe: We consistently hire only the top 4-5% of our Caregiver Applicants. So finding more amazing caregivers is an ongoing challenge.

Kyle: Greatest achievement as a company in 2012?

Joe: In 2012, we experienced 17% growth in the number of hours of care provided for the year. Of all of the 650+ Home Instead Franchises located throughout the United States we are ranked in the top 1/3 in terms of Market Penetration.

Kyle: What are your company goals for 2013?

Joe: We are shooting for 18% growth in 2013. This means we will hire an additional 18-22 Caregivers and 2-3 full-time office staff.

Kyle: What would be your ideal vision of your company in 2025?

Joe: In 2025 I would love to have dedicated hospital based offices for St. Vincent’s Anderson and Community Hospital Anderson. I would anticipate by then we will be serving 600-750 local seniors a day and employing 750-850 local employees.

Kyle: Why Madison County?

Joe: Madison County is home. When we were in the purchasing and vetting process for Home Instead they asked, “We have Ft. Lauderdale, Miami, Naples…which office are you most interested in?” I replied, “Anderson, IN”…that statement was followed at first by silence and then shuffling of papers. They replied, “Ok, we’ve located Indiana on the Map, but where is Anderson?” While there were many other exotic locations to choose to start our business, we are very happy to be serving the community that we both grew up in.

Kyle: Tell me one interesting fact about your company (or company president) that most people don't know.

Joe: I am much more comfortable on a Harley in jeans and a leather vest than wearing a suit in a board room.

Kyle: What single word best describes the culture or attitude of your company?

Joe: Flexible.

Kyle: Mac or PC in your company?

Joe: Both.

Kyle: What do you and/or your staff donate time to?

Joe: We have some special clients that we provide care for free to. The reality is that they are more of a blessing to us than we are to them.

About the Award

The Emerging Business of the Year award honors a Madison County-owned and MCC member company that has been in business fewer than five years and has fewer than 100 employees. The company must demonstrate the following characteristics to be nominated and must excel above others to win: demonstrate visible growth and achievements, adhere to the company's brand promise, invest in the community, and demonstrate the "cool" factor of a new business that energizes the community either in their product/service offerings and/or their corporate culture.

Three finalists. One winner. Home Instead Senior Care, along with Gray's Design Studio and Coeus Technology, will be honored as a finalist and possible winner of the 2012 Emerging Business of the Year award.  Winners of this award, as well as the Small Business of the Year and Non-Profit of the Year, will be announced at the Madison County Chamber's Annual Awards Gala held on February 28, 2013 from 6 to 9 pm at the Paramount Theatre in downtown Anderson.  Tickets can be purchased online or by calling Betsy at 765-642-0264.


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