Emerging Business of the Year Finalist Amy Turner Shares a Big Vision

"I am not in the insurance business; rather, I am in the people business!" states Amy Turner, owner of State Farm-Amy Turner and finalist for the Madison County Chamber 2011 Emerging Business of the Year Award.  Following is a transcript of Amy's interview with the Madison County Chamber.

MCC: What year was your company founded?

Turner: I opened the Agency in June 2011

MCC: What are the primary products/services of your company?

Turner: Insurance and Financial Services – Auto—Home—Life—Health—Retirement –Bank

MCC: Why did you choose this industry?

Turner: I have been working with State Farm since 1999. At that time it was an attempt to find an office job. Since then, I have found that what I am able to do is help people understand what insurance is and what it can do for them. What sets us apart is that we are a young office with a mostly female presence, so I focus on the youthful and female market. Not to say we don’t love and try to help everyone, we just want to make sure single ladies and young folks know they’re in the right place when they get here.

MCC: What is your company vision?

Turner: To grow and develop to create both personally and professionally, allowing me to provide the best experience for my clients and my team.

MCC: What are the greatest challenges of your work?

Turner: There are challenges—we see folks that aren’t necessarily having their best day. We strive to explain situations, set the tone and create the best experience possible. We know insurance isn’t what people deal with every day, so it can be stressful when you have to use it. Our job is to make it more user friendly.

MCC: What was your greatest achievement as a company in 2011?

Turner: Opening the doors and hiring my first four team members!

MCC: What are your company goals for 2012?

Turner: My goal for 2012 is to consistently build upon where we have come from—forward progression.

MCC: What would be your ideal vision of your company in 2025?

Turner: Ideally, in 2025 I want to have created an empire. I want to be in a position where I am leading, training, mentoring and growing my team to be the best they can be. I want to be someone that young women in the community can look up to for encouragement—to know that they can achieve what they set their mind to. I want to be the best agent I can be for my clients—helping them navigate their insurance and financial needs.

MCC: Why Madison County?

Turner: Madison County is home … I wouldn’t open shop anywhere else.

MCC: What is one interesting fact about your company (or company president) that most people don't know?

Turner: I worked for a State Farm agent for about 7 years, then worked in a training and marketing capacity within the company (supporting 35-40 agents in Indy). I wanted to do this for myself, to be my own boss, and do it my way. I have had the honor of working with some great agents, and everyone does it a little differently. I took the best from those agents and have tried to blend it to fit my style. This agency is me -- honest and straightforward. Whatever my clients need to discuss, that’s what we discuss. At the end of the day I want to make sure people are taken care of well—that’s what we’re here to do.

MCC: What single word best describes the culture or attitude of your company?

Turner: Energetic!

MCC: Mac or PC in your company?

Turner: PC ... with Wi-Fi and an iPad.

MCC: What do you and/or your staff donate time to?

Turner: At this stage of the game we’re ultra-focused on growing the agency, but within the year I hope to get involved with education initiatives. That is my passion, so I’ll start there.



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