The Herald Bulletin
January 8, 2011
Event's theme a year-long focus of county Chamber
By Abbey Doyle
The Herald Bulletin
— ANDERSON — If the county makes a joyful noise, it will draw more attention to Madison County. At least that’s what Madison County Chamber officials hope.
The theme of the Chamber’s gala this year — “Make a Joyful Noise in Madison County” — won’t just be the theme of the event featuring Bill and Gloria Gaither, but it will also be their goal for the entire year, Chamber President Kyle Morey said.
“We plan to make a joyful noise not just on Jan. 13 but carry that throughout the year with all of our programs,” he said. “When people hear a noise they want to investigate it. If we are a making a positive noise, we will attract people into our community.”
The gala — at 6 p.m. Thursday at BluFalls Event Center in Pendleton — will honor the chamber’s late former president Keith Pitcher, three local businesses for longevity in business and two other outstanding individuals. The event is also hosting a silent auction benefiting the Madison County Foundation’s newly formed Education Coalition. There will be three live performances during the event.
What was once the Character in Business Award has now been given the name the Keith Pitcher Character in Business Award. Pitcher, who served as president of the chamber for 13 years and was a leader in Madison County for more than 30 years — will be honored posthumously with the award.
“They deserve the honors and recognition,” Morey said. “It also gives us an opportunity to showcase Madison County as a great place to do business even with the challenges that we face. We have great success stories with businesses doing well for 100 years.”
Marcy DeShong, incoming Chamber board chair, is excited about what the year holds for the Chamber and county. She owns two regional businesses — Midwest Luxury Baths and Bronze Bay Tanning Centers, with several locations across the area.
Her appointment at chair shows a commitment the board has to a regionalized approach, she said.
“We surveyed members of the chamber, and a trend we saw were a lot of businesses in Madison County that were regionalized, serving all of the surrounding counties,” DeShong said. “We want to let everyone know that Madison County is a great place to do business not just here but outside of the county as well. Our goal is to find ways we can help those regionalized businesses.”
In addition to honoring businesses and other individuals, the gala will be a chance for the Chamber to showcase its plans for the upcoming year, Morey said.
“We are doing everything we can to leverage Madison County as a great place to do business, to work and to play,” he said. “We are going to continue to brand Madison County as the place to be. We want to embrace the theme of making a joyful noise.”
Mike Woods, director of Community Engagement for CarDon and Associates, said his company is excited to be one of the main sponsors of the gala. The company owns and operates Countryside Manor Health and Living community, Rawlins House Health and Living Community and Fall Creek Retirement Village.
“We believe in this community; that’s why we invested in the community,” Woods said. “We believe the men and women of Madison County deserve the greatest care.”
He said partnering with the Chamber for this event was an easy decision.
“We have a lot to be thankful for,” Woods said. “We are making a lot of noise. We want to continue that and encourage other businesses to do the same.”