By Dirk Webb, Flagship Enterprise Center
Jason Struble, owner of Diggidy's Frozen Treat Factory, is 1 of 3 finalists for Emerging Business Award
Jason Struble, Owner
Diggidy's Frozen Treat Factory
2414 West 7th Street Anderson , IN 47302
Diggidy’s Frozen Treat Factory, the brain child of Jason Struble, was founded in March of 2013 as a different concept from the usual frozen yogurt shops of the day. With a wide variety of offerings including Ice Cream, Custard, Sorbet, Gelato, Frozen Yogurt, Italian Ice, Gelati and Fruit Smoothies, Struble, a native of Crown Point, saw an entirely new model for supplying frozen treats.
After attending Ball State, Struble, also a musician and music store owner, was back home in Valparaiso with friends enjoying a frozen yogurt treat when it occurred to him, “did we just buy this and do the work ourselves?”
Why here in Madison County? “At the time I was researching the market there were no other self-serve products here and Anderson had a large enough population and is emerging as a great place to try this new concept”
What are your goals for 2015? “Diggidy’s plans carefully managed growth for 2015 while always ready for innovative and unique products. With currently over 275 mouthwatering toppings, we’re always on the lookout for new ways to create a frozen dessert and always planning ways to support children’s causes in the area.”
Who do you consider the most courageous person in history and why? “First, Jesus Christ. Knowing he went to the cross to bear the price of all mankind’s sin. That is as courageous as it gets. Other examples include Thomas Jefferson, Ronald Reagan, Winston Churchill, and George Washington, who all had the courage to do what is right in the face of opposition.”
If you were to take that person on a tour of your business, what one thing would you want them to see? “One of our goals is to reach a point in business where we no longer work for ourselves but others. We support children’s causes and charities and admire such businesses as, Chick-fil-A and Hobby Lobby. We would want Him to see that this is a great place for families to come together in a positive environment and enjoy each other.”
What was the defining moment when you knew your business was making a difference? “We have a program with Anderson Community Schools where we award grade performance. We give the schools vouchers that can be used at their discretion. Kids can come in for a 4 ounce free treat and you should see their faces when they see all the treats and toppings. We give away 1 ounce of product for every ‘A’ on a report card as well. We feel this creates a sense of pride and the feeling that working for rewards can lead to greater rewards later on.”
> Back to Emerging Business of the Year Finalists
Winners will be revealed the night of the 2015 Annual Awards Gala.